University of Colorado Boulder
Leeds School of Business
Center for Research on Consumer Financial Decision Making
Institue of Cognitive Science
University of Colorado, Leeds School of Business - Boulder, CO
Assistant Professor of Marketing (2016-)
Dean's Faculty Scholar (2023-)
Institute of Cognitive Science Fellow (2018-)
Postdoctoral Research Associate and Instructor (2014-2016)
United States Securities and Exchange Commission - Washington, DC
Financial Economist (2023-)
Columbia University - New York, NY
Ph.D., Marketing (2015)
M.Phil., Marketing (2012)
Reed College - Portland, OR
MALS program (2007-2009)
Virginia Tech - Blacksburg, VA
B.S., Mechanical Engineering (2006)
B.A., Political Science (2006)
André, Quentin and Nicholas Reinholtz (2024), "Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing," Journal of Consumer Research, forthcoming. (Data, Code, and Materials) (PRIApp)
Pomerance, Justin and Nicholas Reinholtz (2024), "Cut Me Some Slack!: How Perceptions of Financial Slack Influence Pain of Payment," Psychology and Marketing, forthcoming. (Data and Materials)
André, Quentin, Nicholas Reinholtz, and Bart de Langhe (2022), "Can Consumers Learn Price Dispersion?: Evidence for Dispersion Spillover Across Categories," Journal of Consumer Research, 48(5), 756-774. (Data, Code, and Materials)
Reinholtz, Nicholas, Sam J. Maglio, and Stephen A. Spiller (2021), "Stocks, Flows, and Risk Response to Pandemic Data," Journal of Experimental Psychology: Applied, 27(4), 657-668. (Data, Code, and Materials)
Reinholtz, Nicholas, Philip M. Fernbach, and Bart de Langhe (2021), "Do People Understand the Benefit of Diversification?," Management Science, 67(12), 7322-7343. (Data, Code, and Materials)
Parker, Jeffrey R., Iman Paul, and Nicholas Reinholtz (2020), "Perceived Momentum Influences Responsibility Judgments," Journal of Experimental Psychology: General, 149(3), 482-489. (Data, Code, and Materials)
Spiller, Stephen A., Nicholas Reinholtz, and Sam J. Maglio (2020), "Judgments Based on Stocks and Flows: Different Presentations of the Same Data Can Lead to Opposing Inferences," Management Science, 66(5), 2213-2231. (Data, Code, and Materials)
Reinholtz, Nicholas, Daniel M. Bartels, and Jeffrey R. Parker (2015), "On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase," Journal of Consumer Research, 42(4), 596-614.
Mason, Malia F. and Nicholas Reinholtz (2015), "Avenues Down Which A Self-Reminding Mind Can Wander," Motivation Science, 1(1), 1-21.
Levav, Jonathan, Nicholas Reinholtz, and Claire Lin (2012), "The Effect of Ordering Decisions by Choice-Set Size on Consumer Search," Journal of Consumer Research, 39(3), 585-599.
Reinholtz, Nicholas, Oded Netzer, and Jonathan Levav, "Variance Neglect in Consumer Search." (Dissertation)
Maglio, Sam J., Nicholas Reinholtz, and Stephen A. Spiller (2021), "The Challenges of Presenting Pandemic Data", Sloan Management Review.
I have three kids. I've decided to review some of the media content they enjoy:*
*Reviews are in random order.
Physical Mail:
Nicholas Reinholtz
University of Colorado Boulder
Leeds School of Business
995 Regent Drive, S442 UCB
Boulder, CO 80309
Electronic Mail: nicholas.reinholtz@colorado.edu
CU Campus: Koelbel Building - 447