University of Colorado Boulder
Leeds School of Business
Center for Research on Consumer Financial Decision Making
University of Colorado, Leeds School of Business - Boulder, CO
Assistant Professor (2016-)
University of Colorado, Leeds School of Business - Boulder, CO
Research Associate, Center for Research on Consumer Financial Decision Making (2014-2016)
Columbia University - New York, NY
Ph.D., Marketing (2015)
M.Phil., Marketing (2012)
Reed College - Portland, OR
MALS program (2007-2009)
Virginia Tech - Blacksburg, VA
B.S., Mechanical Engineering (2006), Summa cum Laude
B.A., Political Science (2006), Summa cum Laude
Reinholtz, Nicholas, Daniel M. Bartels, and Jeffrey R. Parker (2015),"On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase," Journal of Consumer Research, 42(4), 596-614.
Mason, Malia F. and Nicholas Reinholtz (2015), "Avenues Down Which A Self-Reminding Mind Can Wander," Motivation Science, 1(1), 1-21.
Levav, Jonathan, Nicholas Reinholtz, and Claire Lin (2012), "The Effect of Ordering Decisions by Choice-Set Size on Consumer Search," Journal of Consumer Research, 39(3), 585-599.
Reinholtz, Nicholas, Philip M. Fernbach, and Bart de Langhe, "Do People Understand the Benefit of Diversification?" (SSRN)
Reinholtz, Nicholas, Oded Netzer, and Jonathan Levav, "Variance Neglect in Consumer Search." (Dissertation)
A randomly ordered* list of things about me:
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Physical Mail:
Nicholas Reinholtz
University of Colorado Boulder
Leeds School of Business
995 Regent Drive, S442 UCB
Boulder, CO 80309
Electronic Mail: nicholas.reinholtz@colorado.edu
CU Campus: Koelbel Building - 432