Nicholas Reinholtz

Assistant Professor

University of Colorado Boulder
Leeds School of Business
Center for Research on Consumer Financial Decision Making

Nicholas Reinholtz

Under construction... Check out my CV page in the meantime.

Nicholas Reinholtz

Employment

University of Colorado, Leeds School of Business - Boulder, CO
Assitant Professor (2016-)

University of Colorado, Leeds School of Business - Boulder, CO
Research Associate, Center for Research on Consumer Financial Decision Making (2014-2016)

Education

Columbia University - New York, NY
Ph.D., Marketing (2015)
M.Phil., Marketing (2012)

Reed College - Portland, OR
MALS program (2007-2009)

Virginia Tech - Blacksburg, VA
B.S., Mechanical Engineering (2006), Summa cum Laude
B.A., Political Science (2006), Summa cum Laude

Publications

Reinholtz, Nicholas, Daniel M. Bartels, and Jeffrey R. Parker (2015),"On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase," Journal of Consumer Research, 42(4), 596-614.

Mason, Malia F. and Nicholas Reinholtz (2015), "Avenues Down Which A Self-Reminding Mind Can Wander," Motivation Science, 1(1), 1-21.

Levav, Jonathan, Nicholas Reinholtz, and Claire Lin (2012), "The Effect of Ordering Decisions by Choice-Set Size on Consumer Search," Journal of Consumer Research, 39(3), 585-599.

Working Papers

Reinholtz, Nicholas, Philip M. Fernbach, and Bart de Langhe, "Do People Understand the Benefit of Diversification?" (SSRN)

Reinholtz, Nicholas, Oded Netzer, and Jonathan Levav, "Variance Neglect in Consumer Search." (Dissertation)

Nicholas Reinholtz

A randomly ordered* list of things about me:

  • Am indifferent to ice cream.
  • Kinda like brutalist architecture.
  • Built this website in a text editor without spellcheck. (Sorry.)
  • Could totally grab the rim back in highschool.
  • James Bonds: Roger Moore > Pierce Brosnan > Sean Connery > Daniel Craig > Timothy Dalton.
  • Apparently thought learning to randomize a list with JavaScript was an acceptable use of time.
  • Illmatic > anything by Jay Z.
  • Have (completely rational) fear of raccoons.
  • Once hated Goodnight Moon, now hate it less.
  • Am willing to place puctuation marks outside of quotes, even if US style guides say it's "wrong".
  • Like Ghostbusters 2 almost as much as Ghostbusters.

*Hit "refresh" if you don't believe me...

Nicholas Reinholtz

Physical Mail:
Nicholas Reinholtz
University of Colorado Boulder
Leeds School of Business
995 Regent Drive, S442 UCB
Boulder, CO 80309

Electronic Mail: nicholas.reinholtz@colorado.edu

CU Campus: Koelbel Building - S442