University of Colorado Boulder
Leeds School of Business
Center for Research on Consumer Financial Decision Making
University of Colorado, Leeds School of Business - Boulder, CO
Assistant Professor (2016-)
University of Colorado, Leeds School of Business - Boulder, CO
Research Associate, Center for Research on Consumer Financial Decision Making (2014-2016)
Columbia University - New York, NY
Ph.D., Marketing (2015)
M.Phil., Marketing (2012)
Reed College - Portland, OR
MALS program (2007-2009)
Virginia Tech - Blacksburg, VA
B.S., Mechanical Engineering (2006), Summa cum Laude
B.A., Political Science (2006), Summa cum Laude
Reinholtz, Nicholas, Philip M. Fernbach, and Bart de Langhe (forthcoming),"Do People Understand the Benefit of Diversification?," Management Science. (Data, Code, and Materials)
Parker, Jeffrey R., Iman Paul, and Nicholas Reinholtz (2020),"Perceived Momentum Influences Responsibility Judgments," Journal of Experimental Psychology: General, 149(3), 482-489. (Data, Code, and Materials)
Spiller, Stephen A., Nicholas Reinholtz, and Sam J. Maglio (2020),"Judgments Based on Stocks and Flows: Different Presentations of the Same Data Can Lead to Opposing Inferences," Management Science, 66(5), 2213-2231. (Data, Code, and Materials)
Reinholtz, Nicholas, Daniel M. Bartels, and Jeffrey R. Parker (2015),"On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase," Journal of Consumer Research, 42(4), 596-614.
Mason, Malia F. and Nicholas Reinholtz (2015), "Avenues Down Which A Self-Reminding Mind Can Wander," Motivation Science, 1(1), 1-21.
Levav, Jonathan, Nicholas Reinholtz, and Claire Lin (2012), "The Effect of Ordering Decisions by Choice-Set Size on Consumer Search," Journal of Consumer Research, 39(3), 585-599.
Reinholtz, Nicholas, Oded Netzer, and Jonathan Levav, "Variance Neglect in Consumer Search." (Dissertation)
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Physical Mail:
Nicholas Reinholtz
University of Colorado Boulder
Leeds School of Business
995 Regent Drive, S442 UCB
Boulder, CO 80309
Electronic Mail: nicholas.reinholtz@colorado.edu
CU Campus: Koelbel Building - 432