Nicholas Reinholtz

Employment

University of Colorado, Leeds School of Business - Boulder, CO
Assistant Professor of Marketing (2016-)
Co-Director of the Center for Research on Consumer Financial Decision Making (2025-)
RK Landmark Faculty Scholar (2023-)
Institute of Cognitive Science Fellow (2018-)
Postdoctoral Research Associate and Instructor (2014-2016)

United States Securities and Exchange Commission - Washington, DC
Financial Economist (2023-2024)

Education

Columbia University - New York, NY
Ph.D., Marketing (2015)
M.Phil., Marketing (2012)

Reed College - Portland, OR
MALS program (2007-2009)

Virginia Tech - Blacksburg, VA
B.S., Mechanical Engineering (2006)
B.A., Political Science (2006)

Publications

Meister, Matt and Nicholas Reinholtz (2025) "Quality in Context: Evidence That Consumption Context Influences User-Generated Product Ratings," conditionally accepted at Journal of Marketing

Schulze, Christin, Ada Aka, Daniel M. Bartels, Stefan F. Bucher, Jake R. Embrey, Todd M. Gureckis, Gerald Häubl, Mark K. Ho, Ian Krajbich, Alexander K. Moore, Gabriele Oettingen, Joan D. K. Ongchoco, Ryan Oprea, Nicholas Reinholtz, and Ben R. Newell (2025) "A Timeline of Cognitive Costs in Decision Making," Trends in Cognitive Sciences, forthcoming.

Meister, Matt and Nicholas Reinholtz (2025) "Quality Certifications Influence User-Generated Ratings," Journal of Consumer Research, forthcoming. (Data, Code, and Materials)

André, Quentin and Nicholas Reinholtz (2024), "Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing," Journal of Consumer Research, 51(4), 845-865. (Data, Code, and Materials) (PRIApp)

Pomerance, Justin and Nicholas Reinholtz (2024), "Cut Me Some Slack!: How Perceptions of Financial Slack Influence Pain of Payment," Psychology and Marketing, 41(5), 1100-1114. (Data and Materials)

André, Quentin, Nicholas Reinholtz, and Bart de Langhe (2022), "Can Consumers Learn Price Dispersion?: Evidence for Dispersion Spillover Across Categories," Journal of Consumer Research, 48(5), 756-774. (Data, Code, and Materials)

Reinholtz, Nicholas, Sam J. Maglio, and Stephen A. Spiller (2021), "Stocks, Flows, and Risk Response to Pandemic Data," Journal of Experimental Psychology: Applied, 27(4), 657-668. (Data, Code, and Materials)

Reinholtz, Nicholas, Philip M. Fernbach, and Bart de Langhe (2021), "Do People Understand the Benefit of Diversification?," Management Science, 67(12), 7322-7343. (Data, Code, and Materials)

Parker, Jeffrey R., Iman Paul, and Nicholas Reinholtz (2020), "Perceived Momentum Influences Responsibility Judgments," Journal of Experimental Psychology: General, 149(3), 482-489. (Data, Code, and Materials)

Spiller, Stephen A., Nicholas Reinholtz, and Sam J. Maglio (2020), "Judgments Based on Stocks and Flows: Different Presentations of the Same Data Can Lead to Opposing Inferences," Management Science, 66(5), 2213-2231. (Data, Code, and Materials)

Reinholtz, Nicholas, Daniel M. Bartels, and Jeffrey R. Parker (2015), "On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase," Journal of Consumer Research, 42(4), 596-614.

Mason, Malia F. and Nicholas Reinholtz (2015), "Avenues Down Which A Self-Reminding Mind Can Wander," Motivation Science, 1(1), 1-21.

Levav, Jonathan, Nicholas Reinholtz, and Claire Lin (2012), "The Effect of Ordering Decisions by Choice-Set Size on Consumer Search," Journal of Consumer Research, 39(3), 585-599.

Working Papers

Meister, Matt and Nicholas Reinholtz, "Consumers Believe Star Ratings are Comparable Even When They are Not."

Zimmerman, David, Stephen A. Spiller, Nicholas Reinholtz, and Sam J. Maglio, "When Metrics Matter: How Reasoning in Different Metrics Impacts Judgments of Uncertainty."

Naborn, Jay, Quentin André, Hannah Perfecto, Samuel D. Hirshman, and Nicholas Reinholtz, "Would You Use a South-Pointing Compass? People Underestimate the Informativeness of Systematic Disagreement."

Meister, Matt, William Rose, Nicholas Reinholtz, and Donald R. Lichtenstein, “College Football Fan Sentiment Predicts Team Performance.”

Reinholtz, Nicholas, Daniel M. Bartels, Jonathan Levav, and Oded Netzer, "Variance Neglect in Consumer Search." (Dissertation)

Practitioner-Oriented Publications

Maglio, Sam J., Nicholas Reinholtz, and Stephen A. Spiller (2021), "The Challenges of Presenting Pandemic Data", Sloan Management Review.

Nicholas Reinholtz

Physical Mail:
Nicholas Reinholtz
University of Colorado Boulder
Leeds School of Business
995 Regent Drive
Boulder, CO 80309

Electronic Mail: nicholas.reinholtz@colorado.edu

CU Campus: Koelbel Building - 447